We kept seeing the same thing. A good contractor — the kind whose customers would recommend them to anyone — losing quotes to a competitor with a slicker website and worse work. The competitor had stock photos and a template. The good contractor had word of mouth and nothing online. The good contractor lost the job.

The existing options were broken at both ends. The £45/month template services made every tradesperson look identical — pick a theme, fill in the boxes, hope someone notices you among the hundreds of identical sites. The £500+/month agencies were out of reach for most sole traders and small firms, and they treated a plumber the same as a corporate client.

So we built the thing in the middle. A real design team, a real website, ongoing care, and one person who picks up the phone — for £119 a month. Not the cheapest, not the most expensive. The one that actually does the job.